ProDigi
The most strategic DOOH location on Mumbai's Eastern corridor —
connecting Bandra Kurla Complex directly to the Eastern Express Highway.
ProDigi TWINN is not just a DOOH upgrade — it is a structural and technological reinvention of what outdoor advertising can be. Four giant synchronized screens work as one immersive canvas, creating brand experiences that no single billboard ever could. At Roshanspace we built TWINN from the ground up, with equal emphasis on engineering precision and creative possibility — so that every brand that appears on TWINN is seen at its absolute best.
ProDigi TWINN Experience
Synchronized Screen Technology
Campaigns on ProDigi TWINN
ProDigi TWINN — not any standard DOOH display
Apart from its striking dual-sided structure at the Chunabhatti Flyover, there are at least a dozen other aspects that make ProDigi TWINN stand apart from any other DOOH display in Mumbai. The four screens are not simply placed side by side — they are engineered to communicate as a single synchronized unit, creating visual experiences of a scale and depth that conventional formats simply cannot replicate.
Built from the ground up, meticulous attention to detail has gone into every aspect of TWINN — from the screen brightness and pixel pitch to the CMS and programmatic infrastructure — so that the final advantage goes to the brands seen on it. That in itself separates ProDigi TWINN from everything else.
STRUCTURALLY UNIQUE
Four giant synchronized screens command attention from near and far
DUAL-SIDED VISIBILITY
Seen simultaneously from both directions on the Chunabhatti EEH Flyover
REAL-TIME SYNCHRONIZATION
All four screens communicate seamlessly to deliver one immersive brand story
PROGRAMMATIC DOOH
Buy media efficiently, measure performance and optimize campaigns in real-time
COMPUTER VISION ANALYTICS
AI-powered audience measurement — real impressions, dwell time, engagement data
10,000 NITS BRIGHTNESS
Crystal-clear visuals day or night, in all Mumbai weather conditions
6,400 SQ. FT. TOTAL — 4 SYNCHRONIZED SCREENS
Mumbai's largest synchronized digital billboard — impossible to miss
STATE-OF-THE-ART SCREEN, ILLUMINATION & CMS
Simply put, the best in the world
Partners
The four TWINN screens created the illusion of players moving between panels — capturing the dynamism of each rally in a groundbreaking 20-day campaign that set a new benchmark for synchronized DOOH storytelling in India.
